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Dynamic Trademarks Bring IP Rights Challenges in Australia

Issued: September 01 2009
Dynamic trademarks can inject new life into a brand and can be successful in capturing the attention and interest of consumers. They can also pose a challenge for the lawyers charged with protecting the ever-changing trademarks and logos.
Tag:  Blake Dawson  TMA  Trade Practices Act 1974 (Cth)  Federal Court in Australia

 

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