Asia IP

Honda Motor recently announced that the Japan Patent Office granted a 3-D trademark registration for the shape of the Super Cub, the company's popular and long-selling scooter.

It is the first time in Japan for the shape of a motorcycle or any other product from an automaker to be registered as a three-dimensional trademark, according to Honda.

The company has maintained a consistent design concept of the Super Cub in the past years since its first introduction in 1958. “As a result, it came to a point where most consumers who see the design of the Super Cub recognize it as a Honda product, and that became one of the determining factors for the Japan Patent Office to grant the trademark,” Honda said in a statement.