Asia IP

Successful client partnerships are not made in heaven – they are borne out of hard work, frank communication, and an understanding of each other’s needs, expectations and limitations. The process for selecting outside counsel needs to be thoughtful and thorough in order to ensure the perfect partner. Then, the challenge becomes how to keep that partnership perfect.

At this intermediate-to-advanced level program, designed as a continuation of the very popular Creating the Perfect Partnership conference previously offered in London and New York, in-house and outside practitioners will share best practices to maintain the perfect partnership and keep clients returning for more.

Maintaining the Perfect Partnership interactive sessions will focus on topics including components of client satisfaction, communication, best practices in maintaining client relationships, fees and budgets, international partnerships, marketing and social media tips, ethics, and more.

An enhanced networking reception on March 4th will offer you the chance to mingle with members from INTA’s Board of Directors and other IP professionals attending the Hong Kong Pre-Annual Meeting Reception