Asia IP

Vox Populi, the company behind the .sucks gTLD, has announced on its website that it has extended the sunrise period for the .sucks extension.

“Even though the launch of the new dotSucks domain names has received overwhelming media and market attention, we have discovered that far too many intellectual property lawyers, company executives and brand owners were unaware of the registry, the availability of its names or the Trademark Clearinghouse,” the company said on its registry.sucks website.

“This was a concern that led us over the last weeks to pay closer attention to the ability of the trademark holders to make a timely and informed decision about registering their marks or not.”

Vox Populi says that the sunrise period will now close on June 19 at 00:01 UTC, with general availability to start on June 21 at 00:00 UTC.