Asia IP

Retailers of Beijing Old Brands now may find a way to increase their turnovers by opening online services.

Beijing Business Today reported that 15.1% profits of all the 73 old brand enterprieses are from those have been sold online. Related industries include food, clothes, pharmacy and publishing. The total turnover reached at about RMB570 million, of which the increase doubled than the off-line sales. 

The food industry, in particular, adopted innovative ways such as attracting customers by using takeaway website or group-buying website. Although it shows a feasible sign for those old brands, 80% of them run business offline, which measn the prospect of the "internet+old brand" mode has great potential, according to the Beiing Municipal Bureau of Statisitcs.