Asia IP

In a recent meeting, Distrify discussed with the Hong Kong Trade Development Council (HKTDC) to pursue a partnership on AsiaIPEX to operate an online platform, including an online catalogue with hundreds of films, to increase exposure in the Asian markets.

The Edinburgh-based Chief Executive Officer Andy Green is keen to provide a conduit for filmmakers to make profit from their films' copyright and he finds pursuing a partnership with AsiaIPEX a good step forward.

Distrify will soon set up their regional headquarters in Hong Kong in November. Green shares that one of the factors motivated Distrify to choose Hong Kong, indeed, is the city's advantages as Asia's IP trading hub. Hong Kong can, as well, be the springboard of IP trading between the Chinese mainland and overseas.

According to the HKTDC, the idea of a direct, instant online distribution platform as well as the free system have not only brought tremendous impact on the industry's traditional business model but also offered the rights holders additional control over their own products and valuable market research data across global markets.

The potential partnership with Distrify demonstrates the edge and effectiveness of the AsiaIPEX being a valuable online IP trading platform as well as an excellent promotion channel.