Sectors
Jurisdictions
- Australia
- Brunei
- Cambodia
- China
- Hong Kong
- India
- Indonesia
- Japan
- Laos
- Macau
- Malaysia
- Mongolia
- Myanmar
- Nepal
- New Zealand
- North Korea
- Pakistan
- Philippines
- Singapore
- South Korea
- Sri Lanka
- Taiwan
- Thailand
- Vietnam
- East Timor
- Bangladesh
- Azerbaijan
- Kazakhstan
- Tajikistan
- Egypt
- Cyprus
- Iran
- Israel
- Lebanon
- Kuwait
- Oman
- Jordan
- Bahrain
- Qatar
- Saudi Arabia
- Syria
- UAE
- Turkey
- Pacific Islands
- Russia
- France
- UK
- Canada
- USA
- Latin America
- Africa
Burger King Opens Independent Concept Store
Issued: September 01 2009Burger King, the world’s second largest fast-food hamburger chain, has opened a company-owned “concept” store at ION Orchard in Singapore. The store, said to be the first of four to six such stores the company will open in the next six months, is independent of its Bonfoods franchisee. Bonfoods is a division of mainboard-listed Bonvests Holdings.
News reports say that Burger King is using the new outlet to test new concepts, including changes to the chain’s standard menu, a new look and personalised sound zones, which diners can use to listen to their iPods through individual speakers.
Peter Tan, Asia Pacific president of Burger King, told Channel NewsAsia that “customers have become just way too sophisticated that if we’re not keeping up with them – and even more importantly leading them – we’re going to be behind the eight ball.”
Tan said the company-owned store was a logical step for the company. “The onus for us as brand operators, as brand owners, is really to always be on the lookout and be in the leading edge for innovation,” he said. “If you look at any of the quick service restaurant operators, there is always a need to have a certain percentage of companyowned stores because it’s so critically important to have these stores where they become the base for centres of excellence,” he told Channel NewsAsia.
Related Articles
- Singapore Sees Changes to Jurisdiction o...
While Singapore’s Copyright Tribunal has previously been empowered to only adjudicate on limited types of copyright licences and licenc...
- Luke Grubb Is Joining Clifford Chance's ...
- Commission and Committee Are Established...
- China Builds Its First IP Reform Pilot Z...
- Ken Cheung Appointed As Partner At Bird ...
- TSMP Law Corporation Hires Adrian Tan As...
Law Firms
Most Read Articles
Magazine Issues
Tags
Baker & McKenzie USPTO WIPO DLA Piper Tilleke & Gibbins Anand and Anand TRIPS Delhi High Court Rouse IPOS Remfry & Sagar Hogan Lovells WTO PCT SIPO Spruson & Ferguson KIPO Bird & Bird Lex Orbis EPO Lall Lahiri & Salhotra Krishna & Saurastri Anaqua INTA IPAB JPO Davies Collison Cave patrick mirandah co King & Wood Mallesons AJ Park Kim & Chang Indian Patent Office Orrick Herrington & Sutcliffe Shearn Delamore & Co Deacons Madrid Protocol Tay & Partners Chang Tsi & Partners Pinsent Masons LLS Lee & Ko Khaitan & Co Blake Dawson USTR K&L Gates Drew & Napier TIPO Allen & Gledhill Griffith Hack Lee and Li